It is perfectly normal to ask yourself “What are the benefits of SEO?”, or “What is SEO, actually”?
Here on Weydinger, I write mostly about search engine optimization. You can learn a lot just by reading my articles, or going thru the F.A.Q. section and my social media posts. In my blog section, you can find new content every week.
I try to post on Monday, so feel free to visit my website on a regular basis. But, let’s get back to the topic…
What is SEO?
SEO is any legal activity you do to improve your website’s performance in organic search results. In the ideal scenario, you can get the website to rank first on Google.
However, as time goes this is much harder than it was 10 years ago. So, today having your website listed on the first page is already a success. You can expect to have quite solid benefits of SEO in case of a good ranking.
But, the aim should be the number 1 ranking on Google.
Take a look at this interesting fact; According to Websitehostingrating.com website “As of January 2020, there were over 1.74 billion websites on the Internet.”
Competition is ruthless and Google is here to tell visitors which websites deserve their attention. Imagine the internet without SEO. How would Google know which sites are the ones with the best content and user experience?
It could happen that low-quality websites end up on the first page. This is why SEO is so important and every business owner needs to pay good attention to the company’s web presence.
Most important SEO Ranking Factors:
- High-Quality Content
- Page Load Speed
- Site Security
- User Engagement
- The Right Keywords
- Optimized Content
- Structured Data
- Consistent Business Listings
- Domain Age
SEO is not one, compact thing. It is made out of many different components. If you want to do it properly you need to follow complete search engine guidelines. Only then you can expect organic traffic on your pages.
Before making any changes to the website a complete check of the site is needed. It is crucial to detect which changes and exactly where to apply them.
The right tactics and implementation of SEO will result in traffic improvement. Data should prove the quality of work.
The reason why SEO is so important
Most of the websites on the internet are not optimized. That is just a fact. Almost everyone needs better ranking, and that is probably the reason you are visiting my pages. Before Google gives authority to the site, the whole process of checking the website is taking place. All of this includes a complete check of the SEO factors.
Imagine the following situation; You are searching for a new supplier for your business. You can just go to the usual sources and pick one. But you can also ask around the people you know about it.
Maybe someone you know already knows for a reliable company that might suit your need. This recommendation can be a benefit for you as it comes from someone you trust.
Afterward, you can do your own research, check reviews, online presence, or even visit the potential partner.
This is not far away from how the search engine is working. Google also takes multiple sources in the equation. Quality of the website, user experience, mobile indexing, etc. All of that counts as we already mentioned.
In case you do not make a deep research when choosing your business partner, potentially you are in trouble. Google does the same and SEO is the tool they use to rank websites.
SEO sends signals to Google and lifts your site higher in the rankings enabling you real benefits of SEO.