Free Marketing Courses | A Beginner’s Guide

Marketing is an integral part of any business. Without marketing, there is a high risk of a business flopping. A business requires a big audience to reach the heights of success. Any business can acquire a large audience through creative marketing strategies. However, it might be difficult for small business owners to invest in marketing. Small businesses have a tight budget and little to no money for advertising. But this is not a matter to worry about since you have the option of free marketing.

Here we have plenty of strategies to offer to make your small business run in all its glory. These ways will help you attract customers without spending much on marketing.


How can I Get Free Marketing?

There are several ways through which free marketing for small businesses can be achieved. Following are some of the fast and free marketing examples.

Google My Business Account

Create a free google business account. It is an online free marketing strategy. A My Business account has become one of the most effective strategies for local businesses.

Creating a Google My Business account allows the user’s profile to be shown on Google Maps, the local section of Google Search, and increased visibility on the right-side Knowledge Panel for branded searches.

Suppose you want your business profile to have a higher rank in searches or google maps. In that case, you need to optimize your business profile, for which you need verified ownership, which is done through having a Google My Business Account.

Social Media Marketing

We all are aware of the incredible power of social media. Advertise your brand on social media for free. Create an online community, and get your brand familiar with people.

It will allow you to grow your audience. Tag fellow brands in your posts and use hashtags; it will broaden the organic reach of your business.

The Power of LinkedIn

LinkedIn is one of the most under-used social media apps. It has many potentials that need to be fully utilized by its users. Most people just log in, add network connections and leave.

LinkedIn can be a platform for free marketing for small businesses by engaging with network connections and sharing your blog and other content.

Educate your customers and encourage your employees to join the platform. It will build trust and an authentic audience.

Local SEO

Google searches is a big world where small business owners compete with significant competitors. But your brand can become one of the top search results by doing local SEO. local SEO is free of cost, but it takes some time.

Here are some tips for local SEO:

  • The posts and blog should be specific to your business’s area.
  • Add location to your keywords in headings, content, etc.
  • Get listed in online directories; your information should be identical on all platforms.

How can I Use Google Free Marketing?

Using Google Tools can provide the user with free marketing templates. Following these templates, one can advertise their brand very well.

Google Analytics

Google Analytics is one the most effective tools for monitoring your growth. It keeps the website traffic in check. It identifies how often your website is visited, how many customers return to your website after opening it once, which post is the most popular, and how much time people spend on it.

Google Keyword Planner

To make your business work, you need to attract a relevant audience. Using the most relevant keywords about your business, brand, and website holds great significance. Google Keyword Planner finds the best keywords for your content & website. These keywords should be incorporated into your content, blog, and posts.

Google Trends

Google trend is a tool that compares your keywords based on popularity and use. It shows real-time data on how various keywords fluctuate, which are popular in different areas, and the popularity rate over time.


How do I market locally?

Apart from online free marketing strategies, here are a few practical ways to get recognition from fellow brands.

Attend Networking Events

Networking events are a major source of getting your brand known. Do some research on networking events happening in your town. Attend the ones filled with potential audiences and customers. It is a chance to introduce people to your unique ideas and marketing.

Volunteer for a Good Cause

Work as a volunteer in campaigns for a good cause. Work for a fundraiser at the local town’s funfair and carnivals. Advertise your brand on the side as well. This will help people get familiar with your identity and build a goodwill reputation for you.

Write to the Editor

It is an indirect way of getting yourself known. If a social issue comes up that aligns with the brand’s ideology or impacts your business in any way, ask the editor to get your voice heard in the local newspaper. As said earlier, it will not directly impact your business but will make yourself known as a leader.


Which Marketing Course is the Best?

There are multiple websites and free marketing software available online. These websites offer free marketing courses with certificates to enable new business owners to run their businesses quickly. Harvard School of Business Online and Coursera offer the best free marketing online courses.

Learning Outcomes

You will learn to think like a strategist through free marketing courses and learn to see the value creation of any business opportunity. You will master the language of business and talk in business terminology with your co-workers. The tools that contribute to creating effective and meaningful marketing opportunities will be at your fingertips.

Learn at Home

These courses are available online so making them easily accessible. You can log in anytime and avail of the lectures to the fullest for free marketing information. It will save you time and money, and the best thing about it is that you can listen to the lectures whenever you are free.

Professional Certificate

The courses on Coursera provide its learners with professional certificates. It prepares the learner to be out in the industry. After these courses, one can be ready to choose a new career pathway.

You will develop business and e-commerce talents. Without history and business experience, one can be prepared for full-time jobs through these courses.


Small business owners have a long way to go, but they can expand and excel in the business industry through constant effort. Free marketing can be done in various ways. Avail of all the free marketing information to succeed as a business owner.

For professional consultancy feel free to contact us via the contact page.

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