Personally speaking, no one can claim to be ignorant of the uses of technology. The reliance on it has exceeded all statistics. People now rely more on internet sources than real-time credentials.
Similarly, when they want to buy something, they go around looking at the internet first. According to a statistic, 50% of the “near me” searches on the internet result in a visit to the actual store, the same day.
With this in mind, there is no doubt how important, digitalization is for a business. The process of getting your business up and running on the search results requires a Google My Business listing.
Google My Business
A Google My Business setup is a free tool. Its purpose is to manage how you appear in different search results. Whether it’s a customer looking for your contact details or a random stranger acquiring details regarding a product you sell, a GMB listing always saves your way.
It provides all the necessary information a consumer needs to make his way to your business.
A general GMB listing comprises of the following information:
- Business Name
- Real-time Location
- Store Photographs
- Working Hours
- Contact Information
- Email Address
- Customer Reviews
Not only does a Google My Business setup provides all this information to your consumers, but also helps you in updating information about your business and managing the marketing behavior of the search results.
How to Setup a Google My Business Account
1. Log in to a Google Account
Before starting the process, you’ll need a proper Google account. Now, you may already have one. But you have to decide if you’ll like to go with it all the way or not. If you’re not comfortable with creating a Google My Business setup from your personal account, then you should first create a business account on Google.
2. Manage the GMB
Once you’re done logging in, search for GMB on Google. It will take you to the official site of your Google My Business setup. In the upper right corner, you’ll see a ‘Manage Now’ option. Click it. It will allow you to register your business on Google.
3. Enter Your Business Name
The first thing that Google will require from you, is the name of your business. Make sure to enter it exactly as it is. Entering a deferred name will distract your target consumers. And you’ll lose your acquired sales.
4. Fill the Business Location
After selecting next, you’ll be asked to fill in the exact address of your business. Make sure to do so in detail, with the exact pin. Because your customers will rely on it to find your store.
If you’re an online entity, without having some proper store. Then you can select the “I deliver goods and services to my customers”. After that, Google will ask you to specify your delivery radius, to improve your local SEO.
5. Choose a Category
While choosing a category, you should remain cautious. Google will take note of what type of people you want to target with your business. And will henceforward such search results directly to you. Selecting the most adequate category for your business will later help you in reaching your target audience.
6. Add the Remaining Credentials
This is the last step of your business profiling. You can add your contact information and website details to your profile. This step will help your consumers to know more about you. They’ll be able to contact you and visit your website to know more about the services you offer.
7. Request for Claim
Google doesn’t let you edit your profile or upload status updates of your business until you verify your Google My Business setup. This can be done by searching for your business. And opting for the “own this business?” feature. You can also claim your business by visiting its location on Google Maps. It’ll be a long series of steps, so buckle up.
8. Add Photos & Videos
Once you get your Google My Business setup, add statuses and updates on it. Your customers will prefer your website if you feature photos and videos about your business on it.
9. Write a Description
One last step to completing your profile is to write a compelling business description for your GMB listing. You can also add some FAQs to make sure that you engage more and more customers to your business.
Setting up a Google My Business profile can do more help than you expect. Not only does it enhance the local SEO factor of your business, but also helps you to dive into the marketing portion of your interaction. It gives you a complete analysis, of how well your customers are responding to your GMB listing.
Reviewing it clear-cut, a Google My Business setup is all that your business needs, to establish its roots in the digital world.