When doing keyword research chances are that you are not hiring the SEO company. Instead you decided to make your own content. Good job! Making your own content is a great opportunity to stay updated with your industry and learn more.
The first step in making the content for your website is something called keyword research. But what is that?
Keywords are search terms people use to find whatever they are searching on Google, or some other search engine.
Meaning, you are searching for the terms that can bring traffic to your website. Those words or phrases need to be in high demand which means the more people search for those specific words the more they are interesting for you.
Besides that you can also check the ones who are maybe in less demand but still go well with your content. The reason why you can target less demanded keywords is that they are much easier to own. Competition here is smaller which is an advantage for you.
Google Keyword Planner
Tools like Google Keyword Planner are useful in working with such strategies. This is a free tool like many similar ones you can find on the internet. You can use Keyword Planner to search for keywords and see how they perform. Then you build content around them. Make sure to have one keyword per page. More than one can make confusion.
Why do I need keywords in my content?
This is very simple. Without keywords google does not know what your content is about. Google crawls your website and searches for the keywords to understand what the content is about.
They want to give relevant content to the user. It is highly recommended that you are enabling them to understand what your website is about.
In short: if you want to rank on google make sure to incorporate those keywords in your content. Google Keyword Planner is one of the free tools that can help you with that.
Be careful to not overstuff the keywords in the copy. Be reasonable with the number of desired words and phrases but there is s solution for that as well.
Plugins like Yoast SEO will help you not only with keywords but with other SEO related settings. Make sure to install it if you are a WordPress user.
In the video below we can see one of the great ways for keyword research. Step by step guide from Chriss A. Huges.
Related article: IMPORTANCE OF SEARCH ENGINE OPTIMISATION