America first. No, the answer is Mobile-First or better: mobile-first indexing. Having a mobile-friendly site is one of the most important things in website optimization today.
What does that mean? It means God, in our case-Google, will prioritize websites with a good mobile version of pages.
Mobile versions are not something new in the web developing world but it was neglected in the beginning. The technology was not developed, the content was too heavy. Photos used to do problems for the load time etc.
Since the last year, Google has indexed all new websites for mobile automatically. This gives you an idea in which direction mobile-first indexing goes. Older websites were first checked and then added over the course of time.
Websites compatible with mobile are awarded a higher ranking on Google since 2015. Not mobile-friendly, on the other side, were neglected and pushed down the pages. That is understandable.
For example, having huge ikons and menu buttons on the mobile screen does not go together with good user experience. It is all about user experience.
Why is Google prioritizing mobile websites?
The simple answer to that question would be: because most of the users search mobile. According to Google at least. That may be a bit different now during COVID 19 because people are more at home. However, it will probably go back to the previous state when the lockdown goes down.
On top of that, we need to count on the voice search as well. With all that together, it is in a must to have your website optimized for mobile devices.
Test your site on mobile Google tools
Regardless of what kind of a device person is using, your website must display correctly and show all information. This is something we know as responsive design.
We are coming back to the user experience… If that part of the story is missing, the visitor will probably not return to the site. Make sure to understand how good or bad your website responds to the mobile search.
Mobile-Friendly Test from Google is one of the standard tools you can use to test your website. To have a better idea of where are you standing, test your competitor’s websites as well. Do the good old reverse engineering.
See what works for someone who is doing better than you. Learn how and why are they doing better…
The following tips will help you make your website mobile-friendly
- Use a responsive theme
One of the first pieces of advice would be to use a responsive theme. Your website can be beautiful and rich in content but this is not enough. If you do not use a responsive theme, the content can not be distributed on all screen sizes properly.
What does that make is just a bad user experience. Usually, it brings the bounce rate up. This is not something you want. Correct the mistake asap.
If you youse WordPress there will be no problem for you to choose a responsive theme. By choosing one there is no need to have the mobile version of the website on a separate domain.
Like in most other cases you can have free or paid options. Free ones are very solid. But if you want to invest a bit, be free to use the paid one for more originality.
In case you are not using a theme but instead, a custom website, consider hiring a developer. He will make a responsive website out of a static one.
- Install call to action buttons
A good CTA button sends a clear message to the user and affects their will to take action.
Not having CTA buttons you give all the trust in the visitor’s action and thinking. Will the visitor read the whole material and action on it? Will they contact you back?
Considering the fact of how overpopulated the Internet today is, I will not recommend leaving anything to the situation. You want to increase your conversion, not the other way around. Take the initiative in every process you can.
Design and content similarity
Mobile and desktop versions should be as similar as possible on all platforms.
This affects the user experience. The message in your CTA (Call-to-action ) should represent the action your visitors are taking. CTA is one of the most important elements on your page.
This is basically like you are opening the door when someone rings the buzzer.
- Voice search optimization
What? You still don’t know much about voice search? Well, wake up then, it’s 2020.
Besides getting to know all about voice optimization, keep in mind to understand keywords for this topic. People search in a more natural way when they speak. You want to have all of those keywords.
Avoid unnecessary distractions on the landing page
- Large menu; Try to avoid that, they take a lot of the display resource.
- Social sharing buttons; Some of them is maybe needed. Rethink what is really needed.
- Simple design; This strategy always works. Cut everything you do not need.
In 2020 the question is not do we need mobile optimization. Nowadays we are searching for the best tools and strategies to win the mobile-first indexing race.
Make sure to know how does your website looks on mobile devices compared to the competition. How fast is loading time? How clear the content is showing.
Those are the type of questions you need to ask yourself. Mobile is the new standard.
Feel free to see one of my most read articles here: 5 SIMPLE WAYS TO INCREASE TRAFFIC TO YOUR WEBSITE