The Ultimate Guide to SEO Keywords in 2023

SEO keywords for digital marketing are the base of any online business. If you want to establish your online business, spread brand awareness, earn a good reputation, build a loyal audience who trusts you, and make the desired revenue, you must target SEO keywords.

Many businesses offer an average or minimalist product/service, but they are doing a great job generating profits because their keyword research is vital.

Likewise, online companies sell great products with no or poor keyword research and are not making any profits. So what exactly are SEO keywords? Let us find out now!


Keywords, SEO
Keywords, words

What are SEO Keywords?

Keywords define what the content is all about. They are the topics/subjects/ideas that the content creators address through their content. Keywords allow potential readers to decide if the content is what they are looking for or not.

A list of keywords saves time for potential readers by clearly communicating what the content is addressing.

Likewise, SEO keywords are the words/phrases that the users type in the search engines to access relevant content. SEO keywords are the search queries of search engine users. SEO keywords communicate not only to the target audience but also to the search engines.


What are the Examples of Keywords?

Here is a detailed example of SEO keywords Google to better understand them.

You establish a website on the subject of sports cars. You review different sports cars by other companies and brands such as Ferrari on the website.

A user (your target audience) wants to know everything about a particular model of Ferrari because they want to buy it soon. They go to Google and type “What to look for in Ferrari before buying it?”

This is a keyword that most sports car potential buyers search on the search engine, expecting an expert review of the car. Google will only include your take on Ferrari Buyer Guide if you have the searched word included in your article. Otherwise, your buyer guide is a waste for you.


What are the 4 Types of Keywords?

There are four types of keywords categorized based on user search intent. You can find each category’s SEO keywords for free.

1- Informational Keywords

Informational keywords are the ones that users type in the search bar of search engines when they want to find a piece of information. These keywords are characterized by phrases with question marks such as what is, how, and who.

For example, how many calories does watermelon has? And what are the national sports of America?

When users search informational keywords, they do not have any intent to make a purchase or take some form of action. They want to know. Thus, informational keywords serve to spread brand awareness and build brand reputation. You can impress your target audience by offering them high-quality, informative content.

2- Navigational Keywords

Like informational keywords serve to the curiosity of searchers, navigational keywords guide searchers in terms of navigation. Navigation is when a user wants to know how to reach a particular shop or any particular online or on-site place.

For example, the headquarters of Google and Adidas shop in Berlin, Germany. When people do navigational searches on the search engines, they are already familiar with the company/product/service and want to know about the whereabouts or locations.

Navigational searches mostly take place for well-reputed and famous companies and brands. These keywords bring organic traffic to search results.

3- Commercial Keywords

Commercial keywords target those searchers who are interested in the product/service under discussion. There can be many reasons behind people searching for commercial keywords. Here are the most common ones.

  • The intent is to buy the product, so you want to know more about it.
  • Intent to talk about the product on the blog, so people want to know more about it.
  • They want to review the product or compare it with the competing products.

Commercial keywords can be Samsung versus Apple, McDonald’s or KFC, and Ferrari’s latest model specs. You can target commercial keywords on comparison articles, reviews, how-to blogs, etc.

4- Transactional Keywords

When the user has a strong intent to make a purchase, they search transactional keywords. These are the keywords that sellers/online stores use in their content to make sure that the searcher lands on their store.

There are two ways to target transactional keywords through paid ads and organically by simply optimizing the webpage. For example, Buy Adidas long boots and a Burger place near me.

There is a significant probability that the searcher has a clear mind to buy on this search.


How do I Find SEO Keywords?

There are many ways to find relevant SEO keywords that have the potential to attract a higher number of searchers to your business.

One way is to conduct keyword research manually. The manual method involves searching your niche and making an SEO keywords list using the suggestions given by the search engines. For example, if you type the best movie, Google will provide many recommendations, including best movies on Netflix, best movie download site, best movies to watch, etc.

Another way is to use an SEO keywords generator. Mainly, content creators use all keyword research methods, including manual and using a tool.

The best SEO keyword generators are Semrush, Ahref, and WordStream. All three offer a free trial. So, you can find your SEO keywords and cancel the subscription.


Conducting keyword research is not everyone’s cup of tea. It involves experience, expertise, and a polished sense of weighing the worth of a keyword-based on its analytics. You should hire professional help to conduct your keyword research for the best Google SEO outcome.

Weydinger in Berlin, Germany, is a great place to get your keyword research done. A small investment in hiring help can give your business a significant benefit in the long run. So, make sure that you do not waste your investment in the business by not investing in professional keyword research.

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