Ready to learn about white hat SEO? As you know, Google has an algorithm by which it ranks thousands of websites for a single search. This happens in a matter of a few milliseconds. There are a lot of criteria by which the search engine analyzes your website.
Some people tend to figure out these techniques and use them to rank their websites. These techniques are divided into two types, one of which is White Hat SEO.
What is White Hat SEO?
White hat SEO is all the methods and techniques that are recommended by the search engine to rank your website. These methods are entirely appropriate and within the terms and conditions of the search engine. It is the collection of organic methods that rank thousands of websites according to site quality and efficiency.
For example, Google recommends you have a fast loading time for your site. This means that you can increase the rank of your website by optimizing its speed.
White Hat vs. Black Hat
A few years back, the black hat SEO was the charm of every internet site. Keyword stuffing and link spamming were common. This is because it was a general practice that black hat SEO yields faster results than white hat SEO, which normally relies on organic factors.
However, times have changed. And so has Google. Nowadays, search engines try to favor websites based on white hat SEO.
This is because they want to discourage the unethical practices of black hat SEO, which help you rank your website without any quality. Because of the risk, most sites are now shifting towards safe and reliable white hat SEO techniques.
5 Common White Hat Techniques
1. Keyword Research
The use of keywords has evolved drastically throughout the last few years. At first, stuffing keywords into the content was thought to be the only way to rank your content. However, with the advancements in the algorithm, white hat SEO now dictates that you should stay relevant to the topic.
This is because the search engine now conducts a detailed analysis of how you’ve used your sentences. They also note the context and niche of your content.
Because of this, you should try to add keywords naturally instead of stuffing them up in the article. You can try using synonyms of the same word in the content.
2. Competitive Strategy
The marketing of the content is as important as writing it. You need to know how your competitors fare in the market. By studying their strategies, you can make a better marketing plan for your content.
You can try to advertise your content on relevant social media platforms. A good idea would be to share the links in relevant query boxes. You can even add backlinks or request others to mention you in their requests.
This way, you would be able to network your content throughout all the necessary platforms.
3. Quality Content
Quality is the most important factor in determining your rank. If you’ve written poor content and expect it to succeed at the search engine, you’re just building castles in the air. You could apply white hat SEO techniques to your content by keeping the length and keyword distribution optimum.
The best possible way to achieve this will be to hire a professional SEO content writer. You could also get quality content via a digital marketing agency. But if you decide to do everything yourself, the best suggestion will be to get it proofread by a professional.
4. Business Listing
Officially listing your business at Google My Business (GMB) is another white hat SEO technique that often comes in handy. It can help you rank higher by converging relevant local traffic to your business.
Claiming your GMB helps you increase your sales and conversion rates. It facilitates you and provides a premium experience to your customers.
5. User Experience
Search engines, like Google, depend on many reflexive formulas that allow them to identify any bad experience at a site. This is where a white hat website helps you.
Your design and content will provide quality to the user, who will be satisfied with the results. Google will make the perception and will rank you higher on its searches.
User experience is a prime factor in your ranking. Building a compatible and fast website with a reliable mobile design will help you get Google’s attention in no time.
Advantages of White Hat SEO
Let’s talk about the advantages of White Hat SEO!
1- White Hat SEO Costs Less Money
In the case of black hat tactics, it requires a lot of time, money, and hard work to play around games to finally rank in higher positions. On the other hand, white Hat SEO works for the ultimate long-run goals. It might take more time, but it guarantees to achieve the expected results.
Since the strategy is natural and organic, it implies that this approach serves the user search intent and human beings. The purpose of search engines is also to fulfil the needs of human beings searching.
As a result, it costs less money for maintenance. Once you achieve your goals, you no longer need to continue investing monetary costs to maintain success.
2- Cement Your Website in The SERPs
One of the main goals of White Hat SEO is to rank the website in the possible highest position on Search Engines Results Pages. Users searching a query most probably opens the top sites only.
Black Hat SEO can earn your site a top rank quite quickly. It is like hacking the algorithm. It can get you revenues, but your site is not stable.
White Hat SEO does not get you results in a short time. But it follows the policies, rules, and regulations set by the search engines. It works so that even if search engines update and make changes, you will still be able to maintain your rank by keeping up.
3- Build Multiple Revenue Streams
White Hat SEO is a wise and smart strategy. It does not put all your eggs in one basket, unlike Black Hat SEO. It develops natural and organic listings and attracts authentic traffic from more than just one channel.
Word of the Web is the strategy of this SEO. Just like word of mouth, word of the web is when people find your content worthy enough to be shared with their friends and family.
With White Hat SEO, you can turn your customers into your marketing team. They will be bringing their online friends to your business, thus increasing your revenue.
4- Be in Google’s Good Books
Search engines work just like any business does. They design a set of rules and follow them in order to sustain their business structure and keep their customers satisfied.
For example, Google has a set of strategies for all the businesses built on this search engine. The set of rules ensures that all websites follow the same SEO; otherwise, they will not get good reach from the searchers.
Using Black Hat SEO will put your website at the risk of penalties. Once the search engine bans you, you will be penalized and need to start over from scratch all over again.
White Hat SEO might take time and patience, but it works as per the rules and regulations. A website built following this SEO will be credible, authentic, and obedient in the view of Google.
5- White Hat SEO Tactics have Less Risk
Black Hat SEO is tricky as well as risky. When a new update comes or a new competitor emerges, you are out of the game. Being authentic and credible, White Hat SEO will always maintain its credibility and authenticity despite the updates and competition.
No matter how shiny the other end looks, no one can beat white hat SEO methods for their reliability and user experience.
There is nothing more a search engine loves than to see a site with quality content optimized with white hat SEO techniques and practices.
These practices will help your website in the long run. And will help you build a connection of trust and reliance with your users.