WordPress is all website owners’ favorite CMS for many reasons. It is SEO friendly, customizable, easy to use, and much more. There are many features of WordPress that are beneficial for every online business.
Going through the list of attributes given on the homepage of this CMS will have an SEO expert drooling. But these do not exclude the need for a good WordPress SEO checklist and practices.
If you are thinking of building a business on WordPress, there are many things you should have a clear and deep knowledge about. This article will help you prepare for getting started with your WordPress SEO. Let us dive in!
Is WordPress SEO Good?
WordPress is a Content Management System so powerful that around 35% of the internet is founded on this. Being easy to customize and full of SEO-friendly tools and plugins, most WordPress websites rank atop Google. Here are three features that make WordPress SEO services super-efficient.
1- Fast Load Time
Google prefers fastness. If your website takes over 3 seconds to load, you will lose traffic, increase bounce rate, and damage your position on SERP. WordPress has plugins (e.g., WPOptimize) dedicated to site speed that you can install to minimize and even kill load time.
2- Optimization for Mobile
Most search engine users access data from their smartphones. If your website is not optimized for small screens, your traffic will keep decreasing with each minute. WordPress themes are optimized for mobile phones and tablets, so, no concept of losing traffic due to this issue.
3- Easy User Experience
All the tools, plugins, and themes in this CMS mark the WordPress SEO checklist tick because they are all designed for a professional, friendly, and easy user experience.
How Do I Add SEO to the platform?
Beating your competitors on the search engine is not difficult when your site is on WordPress. WordPress allows you to focus on your strategy and user experience instead of diving your attention between website development tasks such as coding. Here are four main steps to improve WordPress SEO without plugins.
1- Use Tags and Categories
Categories and tags in this CMS serve a purpose for all three parties involved. It makes it easy for users to navigate the website and access their desired data. Secondly, it allows the editors to manage all blog posts easily based on categories and tags. Thirdly, crawlers and bots of Google will better understand the content structure and user experience.
2- Create Internal Links
Make sure that all the blog posts published on your domain are interlinked with each other. The final website should look like a network with one post connecting to the next, and so on. Along with SERP ranking, it will also improve the Page Authority of all web pages.
3- Do not Overlook Comments
WordPress comments increase the engagement rate of your website thus, improve SEO.
4- Create Link Juice
Including a link to an external website in your content means sharing your traffic with that site. This process is called link juice. Using it efficiently will help you save your link juice. Just add the No Follow tag in some of your external links so that search engines do not follow that link.
What Does WordPress SEO Mean?
WordPress is nothing more than a Content Management System. A CMS serves as a foundation to establish and stand your website and does not include SEO in the package.
You can take a good WordPress SEO course to build your SEO strategy and work on it for a good ranking on SERPs.
What WordPress does offer are ease and convenience. It is a time-saving option since the work involved in building a site on this platform is minimum.
Thus, you can direct all your focus on your SEO strategy, content, and link building. But this does not mean you can do WordPress-SEO exploit because it will cause vulnerabilities in your website and even declare it spam.
Here are the four steps of getting started with a WordPress website.
- Choose a hosting provider for your WordPress website.
- Install a WordPress Theme that goes well with your niche.
- Install necessary WordPress plugins such as Yoast SEO.
- Choose your domain name, and set it.
These steps will get your website ready to be worked on!
Does WordPress has Built in SEO?
WordPress has many useful plugins that you can install to increase website traffic and improve SEO. Let us now discuss 3 of the most useful and widely used plugins.
1- HubSpot
HubSpot offers you built-in analytics about the performance of the website. You can access the data in an easy-to-understand dashboard. It gives details about traffic as precisely as separately about each page. This best SEO plugin for WordPress is free.
2- Yoast SEO
Yoast SEO plugin helps users optimize content effectively. It gives SERP previews, rates Meta Description, evaluates the difficulty level of text, and measures keyword density. All successful WordPress websites test their content on this tool before finally publishing. Yoast SEO pricing is reasonable considering the features it provides. But it is also available in a free version.
3- MonsterInsights
Another great tool for WordPress SEO website optimization is MonsterInsights. It gives detailed analytics about the journey of users to buy your product. You can install it if you want to increase conversions and revenue. The best thing about this plugin is the simplified display of analytics.
The Bottom Line
WordPress being SEO-friendly means three things. First, the code it generates for a website is as per optimization best practices. Secondly, the themes are mobile-friendly. From zero load time to built-in valuable plugins and tools, many things make WordPress the number one choice. But the above discussion shows that just choosing WordPress as your CMS is not enough.
You can only make the most of this CMS if your SEO strategy is smart enough. WeyDinger is a website development and SEO expert company. You can hand us over the complete responsibility of your WordPress website development and SEO with confidence.
