Wix vs WordPress: Which is the best?

Choosing the right tool to create a website can seem difficult, especially when you have such good options. Therefore, in this article, we will compare and show which tool is better: Wix vs WordPress.

We can already say that both are excellent tools for creating websites. However, each of them has its strengths and weaknesses, which make it more suitable for a type of profile and need. After finishing this analysis, we hope you feel safe choosing the best platform for your website.

Introducing: Wix vs WordPress

Both Wix and WordPress are great platforms for creating websites, but very different from each other. Each is best suited to a type of profile and need and that is what we will detail below. To begin, let’s quickly explain what each tool is and then compare the differences.


The Wix is a creator of modern websites and increasingly popular, with millions of users worldwide. The tool offered for free and with higher-paid versions, is intuitive and easy to use. Thanks to this friendly interface, it is possible to create and publish a website simply and quickly, without any technical knowledge. 


WordPress is a free tool and open source, used by over 60 million people worldwide. It is a robust, flexible platform, and at the same time, easy to use. It is possible to create websites, blogs, apps, forums, and virtual stores.

We need to know that there are two versions of WordPress. I will mention both in this post, as each is ideal for a type of need. The first version is WordPress.com, which is very easy to use and comes with everything integrated, so it is not necessary to have any technical knowledge.

It works almost like a website creator, but WordPress. There are a free version and other paid options, with more features.

The other version is WordPress.org, which can be downloaded for free and installed on any hosting. This version offers greater flexibility and customization, but it also requires a little technical knowledge.

Now that we have presented each of the tools, we will analyze them in terms of ease of use, flexibility, resources, support, and price, so that you can find out what is best for your site: Wix vs WordPress.


WordPress vs Wix
WordPress website builder

#1 – Ease of use: Wix vs WordPress


The Wix website builder is, without a doubt, the easiest tool to use on the market. After creating a free account, you choose the site category, the template, and start using the tool in a few clicks.

It is very simple and fast. You don’t need to install anything. You also have two tool options: the Wix Editor and the ADI Wix. The first is more complete, the second is easier – thanks to a virtual assistant that creates the site for you.

The editor interface was designed so that anyone can create your website, without the need for technical knowledge. Text, images, and design edits are easily done, just by clicking on the desired item.

In the Wix Editor, it is also possible to drag and drop elements on the page. All very intuitive and visible in the editor. The ADI editor manages to be even simpler.


WordPress is also a user-friendly tool. The interface is easy to use but less obvious than in Wix. The editing of images, texts, and page design is done by a panel that does not show exactly how the page will look unless you click on “view”.

In addition, in some cases it is necessary to have HTML basics to make advanced edits, that is, WordPress tends to become more complex, depending on the level of customization.

Now analyzing the two versions, at WordPress.com the tool is much easier to use than in the .org version, as it has a simplified panel. Still, it is not dragged and drop, a function that Wix has, which works very well.

The installed version of WordPress (.org) has a few steps until you start customizing your site. You need to install the tool (some hosting companies offer automatic WordPress installation) and then make some basic settings to start using it.

Searching and choosing the theme for the site is easy and can be done through the WordPress panel itself.

The good thing about WordPress is that it has become increasingly easy to use. Even more after the launch of the new editor called Gutenberg.

In addition, the hosting companies have done everything to make the process of creating the WordPress site easier for people without technical knowledge.

Summary – Ease of Use (Wix wins) Both tools are easy to use, but in comparison Wix takes advantage, being more friendly and intuitive. As WordPress is a more complex tool, its learning curve takes longer and it can become more difficult, depending on the level of customization of the site.

#2 – Flexibility


Wix is very flexible when compared to other website creators. For example, with it, you can build a website, a blog, and even an online store. Most tools of this type fall short in one respect or another.

Still, Wix has some restrictions. The most important is that once you build your website on Wix, you will not be able to take it to another company. It only works while you are there.

To change platforms, you need to rebuild your website. It is also not possible to change the theme, once it has already been chosen.

In addition, it is only possible to use themes and plugins offered by Wix. It is true that there are more than 500 themes and 250 plugins, which is great, but that number is less than the thousands of themes and plugins available on WordPress.


WordPress, on the other hand, is very flexible, in both versions. In addition to being the best platform for blogs, WordPress enables the creation of diverse websites, from simple to robust, and also virtual stores, through the WooCommerce plugin.

In addition, when creating a WordPress site (whatever the version), you are free to take it wherever you want. Even migrate from WordPress.com to WordPress.org. In this case, you just need to choose where your website will be hosted.

Those who already use WordPress.org and want to migrate their WordPress hosting can also take their website to any company.

Finally, in WordPress it is possible to customize almost everything, using HTML, CSS, and other advanced features. Also available are more than 3,000 themes and 40,000 free and paid plugins offered by WordPress and hundreds of developers worldwide.

It is worth mentioning that the WordPress.com version has customization limitations in the free and cheaper plans.

Summary – Flexibility (WordPress wins) In terms of flexibility, WordPress wins over Wix. Firstly, due to the number of themes and plugins, which is much higher.

Second, due to the great level of customization offered by WordPress. And finally, for the freedom that WordPress offers, by allowing you to take your website wherever you want since it belongs to you.

#3 – Resources: Wix vs WordPress


Wix is very complete and has a number of features, such as modern themes, varied applications, version of the website for mobile phones, free images to use on the website, integration with social networks, SEO, statistics, and all the resources for you to build your virtual store, in addition to free hosting.

It is the type of tool for those who prefer to have everything at hand, instead of having to research and make the customizations manually. You also have the guarantee that everything offered on Wix has been created or approved by the company itself.

One feature missing from Wix is ​​the email service, which needs to be hired separately. The company offers G Suite, but you can choose to keep your email at any other company, leaving only the domain in Wix.


WordPress has all the features and many others you need, after all, there are hundreds of developers perfecting WordPress, and thousands creating plugins and themes.

In the WordPress.com version, the number of available resources will vary according to the chosen plan. In the installed version (.org) you have access to all plugins and themes created for this platform.

As for email, WordPress.com doesn’t have it either, but on WordPress.org this is pretty easy to get. As it is necessary to have to host in this version, just count on the e-mail service included in the company that hosts your website.

There are many website hosting companies that offer free email, which is sure to save you money at the end of the month. It is also worth mentioning that it is possible to increase or decrease the resources, according to the hosting. In Wix (and WordPress.com) space resources, for example, are limited by the tool.

Summary – Resources (WordPress is the winner) Both tools have resources for you to publish your site in a professional way, but WordPress wins by having greater variety and scalability. Wix has convenience in its favor.

In WordPress, you need to search to find the best themes and plugins, while in Wix this has already been filtered and chosen for you.

#4 – Support


At Wix, you have at your disposal a series of tutorials and help materials, as well as a dedicated team to answer questions and solve problems (by email). As a Wix team, they have great technical knowledge about the tool, so they can help you with just about anything.

Another positive point of Wix is ​​that the tool updates are made automatically by the company, that is, you don’t have to do anything. Everything is done by Wix.


In WordPress, support works differently in each version. WordPress.com has 24-hour support via live chat and email, but only on paid plans. In the free plan, there is no support and the operation is similar to WordPress.org,

At WordPress.org, help is provided through a community of users who share questions and problems on a WordPress forum. There is also extensive documentation available on the WordPress website.

If you buy a theme or a plugin, the vendor will support you on what you have purchased. If you need support for your hostings, such as some WordPress setup or installation, you can count on the support of the company that hosted your site.

Regarding updates, WordPress usually releases some per year. At WordPress.com they are automatic, while in the installed version they must be made by the website owner.

In the installed version (.org) it is possible to hire a WordPress hosting, which offers automatic updating, but you will still need to follow the updates to plugins and themes, which are made by those who developed them.

Note that the installed WordPress requires user maintenance, while Wix and WordPress.com do not.

Summary – Support (Wix and WordPress tie) Both Wix and WordPress have support teams, albeit with restrictions. In addition, the two companies have automatic tool updates.

Only the installed version of WordPress is different in both aspects. In this version, updates are usually made manually by the user and support is via forums and documentation, or by specialists, if you hire them.

#5 – Price


Wix has several plans, ranging from free, which is the simplest and includes Wix ads, up to $10 per month in the annual VIP plan, which is the most complete.

If you build your site with Wix, your cost will be basically the value of the subscription, the domain (annual), and some additional premium plugin, since the themes and most plugins are offered by the company.

If you want to have a professional email, you can hire G Suite separately or any other professional email service available on the market.


The cost of WordPress can vary widely and will also depend on the version chosen.

At WordPress.com the plans range from free to $26per month, in the most expensive plan. This plan is the most complete and allows unlimited access to premium themes, plugins, in addition to advanced customization and e-commerce features.

In addition to this cost, it is necessary to include the domain (free in the annual plan) and e-mail service, in case you choose a paid one.

On WordPress.org the tool is free, so its cost will vary according to the theme, plugins, and hosting you choose for your site.

If you install free themes and plugins, you will only pay for the domain (annual) and for the hosting, which costs $0.52 per month. If you buy a theme, you will spend between $50 and $100 (only once).

Paid plugins are usually inexpensive, except for the more robust ones, such as e-commerce. If you are going to hire someone to develop your website, take into account the cost of this professional as well.

SummaryPrice (Wix vs WordPress tie) Both Wix and WordPress.com have free and paid options, according to the resources. The initial investment is low, as there is no need to pay to create the site (it is optional).

WordPress.org, on the other hand, has a higher initial cost, but it can be cheaper in the long run, if it is a simpler site. This is because the recurring payment will only be for hosting, the domain (annual), and some periodic maintenance.

Which is better: Wix vs WordPress?

We saw that both tools allow you to create a website quickly and easily, as well as requiring some dedication so that the website looks beautiful and attractive.

As we have seen, prices are suitable for all budgets and resources to allow the creation of a wide variety of websites. What to choose to create your website: Wix vs WordPress? The answer is WordPress.

As an open-source tool, WordPress offers many options. In general, you can create the site you want, with virtually no restrictions. In the WordPress.com version, you have the facility of an integrated service.

It is possible to create from a free and simple website or blog to something professional, just choose the right plan.

At WordPress.org (installed), everything you own is controlled by you, such as domain and hosting, and you are responsible for the themes, plugins, updates, security, and SEO of your website.

WordPress is best for SEO like optimizing images for SEO is simple on WordPress. You are likely to spend money on themes and plugins, but you will have a website with more flexibility.

WordPress allows you to create attractive permalinks which are good for SEO.

The hosting is up to you, and if you ever want to change, you can take your site to another one, without any problems. The configurations and customizations of themes and plugins tend to take time and require dedication, but it is possible to start with the basics and gradually personalize the site. Because it is more flexible and customizable.

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