Featured Snippet is the text that appears at the top of Google’s search results in order to quickly answer your query. Basically, it is a special box where the format of regular listings is reversed and it’s showing the descriptive snippet first.
Sounds great, right? Let’s make tons of those featured snippets! Unfortunately, it is not that easy. Actually, it is not possible at all. Google will elaborate and decide if a page would make a good featured snippet for a user’s search request.
If this is the case, you have the snippet. Featured snippets can contain definitions, tables, steps, and lists.
Target keywords that are already occupying featured snippets.
This might seem strange at first. Why not try something new? Simply because of data. If Google wants those keywords, then give it to them. How are you gonna do that? Choose some keywords and type them into Google.
Do you see a featured snippet? It is that simple. Pay good attention to question keywords, they are 4 times more likely to have a featured snippet.
- Make sure to rank on the first page of Google.
Getting on page 1 gives you better chances to be featured in a snippet. Most of the snippets are found on the first page of the Google search result.
How to get to the first page on Google?
- Make your page user-friendly
- Keep your content fresh
- Target your content with search intent
- Optimize your photos
- Fix all SEO problems you have.
- Make your website easy to navigate
- Use SSL
- Make your website mobile-friendly
- Do not neglect internal and external linking
- Take care of the URL structure
- Make your website as fast as possible
- Use the inverted pyramid style of writing content
Start the text by answering “the most awaited part” and then proceed with the additional details for the rest of the content.
- Pay attention to the optimal word count
Most featured snippets are in the length of 40-50 words. Keep your answers straight to the point.
Answer questions when writing for a featured snippet
Since questions are super important for appearing in featured snippets, you’ve got to provide answers. One of the best places for that is Answer the Public.
You’ve got to answer how, what, when, where, why, or who.
Make sure to do some keyword research before that. You want your words to be SEO-friendly.
- Format your content
Depending on where you write your content you can use the “Paragraph styles” section on Google Docs or in WordPress.
Organize your content with headers. Use h1, h2, h3, or h4, and make sure to organize your subheadings by size.
- Use video and high-quality images
Adding images and videos is important because many people like to learn visually. Having text together with video is super powerful and drives engagement. Do not forget to have high quality here as well.
Featured snippets are here to stay. Although it may seem hard to fulfill all those algorithm requirements, follow Google guidelines, and compete for the ranking, etc. It pays off in the end.
Keep in mind one thing: Getting a featured snippet means that you are getting position zero. This is the highest-ranking spot possible without advertising. Sounds good?
Do you still have questions about how to do this? Don’t hesitate to reach out!