PageSpeed Insights, a tool by Google, weighs the performance of a URL on the bases of two types of data, one fetched from a desktop-user agent and the other from the mobile user agent.
Site speed is one of the most significant ranking factors in the Google perspective. The longer it takes for users to open your webpage, the more your bounce rate, and the poorer your site performance.
Therefore, every online business owner must understand how page speed insights update works, its metrics to measure site speed, and all relevant factors. Let us now dive right into the topic!
What is a Good PageSpeed Insights Score?
The score is represented on a scale from 0 to 100. One is a terrible score, and 100 is the best. The more the score, the better.
The categorization of scores based on weighted metrics can be as follows: Good when 85 – 100, and poor when 1 – 49. While the average score, from 50 to 84, can be put in the category of Needs Improvement.
Google research can understand the page speed of a URL better. The results are astonishing as they reveal how crazily impatient Google users are.
If the post-click landing page takes 1 – 3 seconds, the bounce rate can increase by 32%. As the loading time increases, so does visitors’ chance of leaving your website. 1 – 5 seconds loading time increase the bounce rate by 90%, and 1 – 10 seconds by 123%.
Moreover, researchers found a strong link between page speed, page weight, and conversion rate. Google PageSpeed Insights score is more about page speed than about anything else.
What Does PageSpeed Insights Do?
Google PageSpeed insights aim to help website owners fix SEO issues, improve page performance, and increase page speed. It revolves around page speed. Thus, all possible factors that can influence page speed are included.
For example, the Google Speed Test collects data from two sources: real-world data from Chrome User Experience and lab data from Lighthouse. The final page speed report summarizes all factors that influence the performance. It displays results for Mobile and Desktop separately.
Page Speed Insights extension help businesses improve their service to users. The main goal of every site speed testing tool is to ultimately improve the user experience of users on the Search Engine.
Is Google Page Speed Insights Good?
Page speed insights API with python is a reliable, accurate and beneficial tool to test the speed of a URL. Though it is a page speed tool, it measures and shows results for metrics covering the whole user experience. It is because the page speed relates to all other factors of a page. Basically, you can check how a user interacts with your business after coming across your site.
Publishers depend on this tool to find exactly how long their webpage takes to download on both desktop and mobile devices. The information this tool gives helps those spot loopholes in their SEO strategy and improve their web optimization.
PageSpeed Insights are Closely Relevant to SERP Ranking!
Yes! First of all, the developer of PageSpeed Insights is Google, the same company you are trying to serve through your business. Thus, improving the score will undoubtedly enhance your ranking in the SERP.
Many SEO companies conducted research and tests to determine if Google depends on PageSpeed Insights for ranking pages on the SERP. The answer turned out to be positive.
How Do I Read Page Speed Insights?
Google page speed insights or any speed testing tool are easy to understand. Here we take PageSpeed Insights by Google to understand the metrics and the way of measurement.
You must open the tool on your browser, put in the URL, and click Analyze. Then, it will lead you to the results in a few seconds. The report has many categories and options organized neatly. You can also download the page speed insights extension for easier access.
There are two options right below the header: Mobile and Desktop. Clicking on each will take you to the performance report for the respective device. On the page, you will see six metrics showing Google PageSpeed Insights for the last 28 days.
LCP measures the time it takes to render the largest content element on the webpage user has opened after clicking the URL.
FCP measures how long the browser takes to render the first showing element on the webpage. It can either be text or an image.
FID is a metric measuring the time between the user’s interaction with the browser and the browser responding to the request by performing the exchange.
INP measures the overall interaction latency.
CLS measures the jump in the content during the time of loading.
TTFB is a metric to measure the time the browser takes to get the first byte of data from the site’s server after placing the request.
- The green colour means that the webpage is doing good.
- Yellow means it needs improvement, while red is the danger zone for your business.
You should keep checking the performance report to get Page Speed Insights updates because the stats keep fluctuating.
Conclusion – Page Speed Insights
Every millisecond matters on the search engine. One second delay can increase the bounce rate by a significant percentage. A high bounce rate implies a low engagement rate which leads to your webpage getting lost in the crowd of websites on the search engine.
Page speed insights API shows results of how your site interacts with visitors, responds to their requests, and performs on the SERP. Many site speed testing tools, such as the Pingdom speed test, are available. But the best of them all stands PageSpeed Insights by Google. It precisely displays six weighted metrics, improving which will eventually improve your site ranking.
