Voice search, though once termed as accessibility, has now turned into a necessity. Ranging from smartphones to virtual assistants, almost every generation is scratching the web with this feature.
According to Perficient, almost 55% of users prefer to use voice search to ask questions on their smartphones. With the search getting smarter than before, you also need to up your optimization game.
That means voice search optimization holds critical value in the ranking of your content.
Top 17 Tips for Voice Search Optimization
1. Optimize Your Strategy
Talking is definitely different from typing. The nature and rhythm of the sentence shift a lot between the two methods. So, when you’re optimizing your content for voice search, you will have to come up with a specialized strategy.
2. Work on Conversational Keywords
As discussed, people tend to use a conversational tone in their voice searches. So, if you want voice search optimization, you will have to look for keywords that are longer and more conversable.
3. Answer FAQs
Voice searches are filled with questions. In response, having a proper page dedicated to answering FAQs, can help you rank higher in such question-related voice searches. It can increase your interaction with the target customers.
4. Understand Your Customer
Voice search results have their own algorithms based on data, location, and content. The main key to crack this algorithm is to deduce what your consumer wants. Read their psyche and come up with a type for them.
5. Include Local SEO
Once more, be it voice search or regular, you won’t be able to attract your target audience unless you work on the local SEO techniques. It will help increase the accessibly of your consumer, thereby boosting your sales.
6. Be to the Point
To make sure that your answer pops up at the result, you have to make it relevant and concise. If someone asks “How high is Mount Fuji?”, your site should be able to tell the exact height instead of mentioning the way to climb it.
7. Don’t Ignore Filler Words
Filler words like ‘a’, ‘the’, or ‘on’ are often ignored while typing. You would often find this trend in popular keywords.
However, voice searches include filler words, as the entire sentence is perfectly spoken. So, to ignore them will be to hurt your ranking.
8. Personalize Your Content
When someone uses voice search, he creates a personal contact with the web. Now, what you’d want is to extend this contact with your content. Thereby, developing persona-based content can help you with voice search optimization.
9. Optimize for Mobile
The voice search trend wouldn’t be what it is today, if not for mobile phones. Being portable, they are easy to communicate and are the major source of voice searches. So, it is important to optimize your site for mobile phones.
10. Keep it Readable
While developing your content, you’d want to solve the issue the searcher is facing. And this is not possible unless you can convey your ideas to the reader accordingly. Thus, the need to make the content more readable.
11. Consider all Devices
Aside from mobile phones, smart speakers and virtual voice assistants are also a great source of voice searches. So, while going through voice search optimization, you should keep in mind the trend and working of such devices.
12. Improve Your Site Speed
Site speed is a basic optimization tip, without which you cannot think to rank your site anywhere near the top. Slow and laggy websites disrupt customer satisfaction, thereby decreasing the traffic on your site.
13. Focus on the ‘Near Me’
Voice search was introduced to increase the accessibility of the users. Gaining benefits from it, many people prefer to use it when they require suggestions about something. Optimizing your site for the ‘near me’ feature will help its ranking.
14. The Longer, The Better
According to the general trend, lengthy and detailed content is likely to be ranked higher in case of a voice search. However, this does not mean that you deteriorate the quality of the content.
15. Optimize for Featured Snippets
On average, 40.7% of the voice search questions get their answers from the featured snippets. Optimizing your content for such snippets will also help you drive more traffic from devices like Google Home and Alexa.
16. Target the Questions
A large majority of the voice searches are based on questions. So, if you’re looking for voice search optimization tips, you should try to target questions more often.
17. Keep Your Answers Short
Always remember that the search engine always gives value to short and straight-forward answers. So, whenever you’re answering something, make it in the range of 30 words.
With the rising tide of voice searches, it is incredibly hard to resist their charms. The use of mobile phones and in-house smart devices is only to rise in the future. Considering this, it is imminent that voice searches will also keep its fair share in the search engine market.
The only way you can be ahead of this is to keep in mind these voice search optimization tips. And apply them while designing content for your site. Only then can you rank your website on all available platforms.