Website Audit Checklist – Essential Steps

Why is the Website Audit Checklist so important? No matter how well you perform in a specific field, you always need someone to analyze your performance. This is so that you can audit yourself into improving your faults.

The same trick applies to an online business. If you’re generating viable traffic on your website, you’ll be interested in knowing how you’re faring and what you can do to further increase the numbers.

Sometimes, you have to concentrate on quality rather than quantity. This is where you’ll need an elaborate website audit checklist, that identifies your flaws and helps double your organic traffic. The audit will be a detailed analysis of improving the performance of your page. And the checklist will assist you in covering all the bases.


Website SEO Audit

A 10-Step Website Audit Checklist for You


1. Check Mobile Compatibility

You may have ignored this point while building your site years ago. But at this moment in technology, almost 60% of the searches on Google are made from mobile phones.

Not taking advantage of this opportunity will be absurd. Thus, the first thing to check in a website audit is, if your website is mobile-friendly or not.


2. Note the Analytics

Although most businesses tend to prefer Google Analytics, yet it goes without saying that you still have many other options in the market. Start with the basics; analyze your traffic trends and make sure that Google indexes only one version of your website. That is, your website should appear whether you add the “https://www.” or not.


3. Delete Subpar Content

This is when you filter the techniques that work from the ones that don’t. Don’t work on new content, unless you’re sure that your existing content is up to the mark.

This can be done by auditing the behavior of your customers. The time they spend on your site and the keywords they tend to use can help you in analyzing low-quality content.


4. Replace Broken Links as one of the key steps in the Website Audit Checklist

Let’s say you include a couple of backlinks to make your content look good. But after a while, some of the links stop working. How would you know when that happens? Simple; from a website audit checklist. The broken links will get highlighted and you’ll be able to replace them easily.


5. Speed Up Your Site

The most important factor that dictates your user experience is your site performance. And that performance is incomplete if we don’t consider the speed of your site.

Slow loading pages can depreciate your client’s trust and can make him lose his interest in the process. That is where a website audit checklist helps you, by reviewing your site speed.


6. Review Your Traffic When Going Thru the Website Audit Checklist

Businesses often find themselves trying new techniques and strategies. But how will you know if they’re working or not? By reviewing the organic traffic your site is generating.

If you see a sudden rise in your website traffic, then it’ll be evident that your marketing schemes are working, exactly as you wanted them to.


7. Check Your Ranking

The most organic way to attract invested customers is by improving your ranking on the search engine. A website audit checklist helps you analyze the factors responsible for your ranking. This helps you to work on your shortcomings and generate more organic traffic.


8. Analyze Your Competitors

A website audit checklist would be incomplete without its most important factor; analyzing your competitors. The best thing about a website audit is that you can also review the analytics of your competitors and then compare the progress with yours. This can be really efficient and helpful for your business.


9. Work on On-Page SEO is an essential part of the Website Audit Checklist

On-page SEO is a major contributor to your site’s organic traffic. By including the keywords in your tags and listing backlinks where you can, your page will certainly be able to rank higher on search results. You can review the results in the audit and can check the potential of your site.


10. Find a Site Audit Tool

The last thing to mark on your website audit checklist is to find a professional site audit tool. Certainly, you’ll be able to encounter many free tools like OpenLinkProfiler, but they won’t be of many services as compared to expert tools.

Tools like UberSuggest, Ahrefs, and SEMrush are ideal if you want to establish your site and get down to some serious business.



In the early stages of your business, you’d most likely be in a confusing spot. It’s very difficult to point out your own shortcomings when you’re just a beginner yourself. A proper website audit checklist helps you in this regard.

It improves your site’s performance and increases the user performance of your clients. Thus, it is indirectly increasing your website traffic. A website audit not only helps you win the trust of your clients but also ultimately results in higher sales and conversions.


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