A website audit includes everything that affects your site’s ranking in search engine results. It presents a detailed analysis of what your site is lacking and how you can improve it by focusing on the weak links. Not only can you access your landing page statistics, but can also work on how the complete site or a single page is performing.
There are a ton of ways of getting a free website audit for your site. The most popular one of them will be online checkers. You can scout various free website audit tools for this reason.
You will just have to carry out a series of defined steps to get anything and everything about your website. The audit will come up with a report on your website. You can then read the statistics to know where you’re lagging.
How to Use Online Checkers?
Online checkers, the best option to conduct a free website audit, is a rather easy procedure. There are only a couple of steps to value, and the result will be all in front of you. The steps are mentioned as:
1. Choose a Free Website Audit Tool
Currently, there are a lot of free website audit tools in the market. Although most of them include paid packages. Yet these tools are the fastest method you can get an audit.
One thing to remember here is that the free and paid tools do not stand at the same level. If you’re looking for more compatibility and reliability, then you’d more likely opt for the latter option. Even the paid ones have a free trial limit, which you can use to your advantage.
Some of the tools that can help you audit your website are:
2. Enter Your Website URL in the Tool
Once you’re done choosing the tool, you will be given an empty box asking for a link. Enter your website’s URL in that box. The auditor will run through your website and crawl all those factors, that can help rate your site.
In no time, the tool will be able to generate a comprehensive report of your website. Some tools may even indicate your problems directly, so you’ll not have to spend your time organizing the data.
3. Look for Errors
Now comes the main part. Once you get the report, you’ll have to look for errors. Technical errors have a huge impact on your site’s performance. Most of the time, these errors are related to your site’s SEO.
But that is not the case every time. Sometimes, you have to work on your site’s performance as well. Following are some of the errors you should look out for:
- Broken links
- Mobile incompatibility
- Slow load speed
- Crawling errors
- Image errors
Most of these errors will be simple to fix. But you may also have to consult a professional web developer in some cases.
4. Analyze the Performance
The performance is the first thing a visitor observes on your website. How fast does your site load? Is its interface engaging? Are the consumers satisfied? How much time do they spend on your website?
What segments attract them the most? Where do they spend their time? These are all the questions you’ll answer when you analyze your site’s performance.
Performance is mainly related to the user experience your site provides. This way, it is directly linked with your site traffic and how you rank on the search engine.
5. Weigh the SEO Factors
Surely, a free website audit will be incomplete without SEO. Online checkers provide a detailed outlook on the SEO performance of your website. This way, you can figure out how your site is performing on that front.
Further, a website audit is necessary before and after every optimization. It indicates if the changes you’ve made are actually helping the site or not. A free website audit identifies your technical faults and helps you in the site’s optimization.
6. Take a Look into Your Competitors
The best thing about a free website audit is that you can also check out your competitors. You can see how they’re performing in the various site indicators.
You can learn from them and see what they do better. This way, you can get close to seeing their strategies and how they use them to attract traffic.
Even though a free website audit is easy to perform, you’ll be just scratching the surface with it. A website audit tool is nothing when it comes to getting your site checked by a professional. For real and in-depth audit results, you will have to hire a professional SEO service.
If you think about it, it’s worth the trouble, because it will allow you to identify the tiny mishandling in your site.
Not only will the professional highlight such errors, but will also help you fix them and get your site back on track. Thus, allowing it to achieve better traffic and an improved ranking on search engine results.