If you’re wandering places for how to write a blog post, chances are, you already know its importance. A well-organized blog post can help evolve your marketing strategies and hook you with transcendent and organic traffic.
You may have started exploring the web, reading successful blog posts, and inspiring yourself to do the same. But, does reading and analyzing make you all-ready for the basics of how to write a blog post?
You’re right; they don’t. Writing something and thinking to write something is entirely the opposite. Sometimes, you may have an idea in your head. But not every time will you be able to draw that thought on a blank paper. Even the greatest of writers go through this adversary. And that is where the essentials of how to write a blog post will help you out.
11 Tips on Writing a Blog Post
Let’s explore the 11 tips on writing a blog post:
1. Span Out the Scenario
Before writing a blog post, the first thing to do is create one in your head. Don’t hurry things. Let your ideas find some support. Keep on adding to it so that once you sit to write, you’re aware of all your options and priorities.
Sometimes, you may have multiple ideas regarding similar topics. Here, you’ll have to make up your mind on which of those ideas can eventually qualify as a winning topic. Spanning out the headline is as important as the rest of the entire blog post.
2. Know Your Reader
Always remember why you’re writing the blog post; for the readers. So, it should be about their interests and views. And not just yours. Try to know your audience and develop topics that match their taste.
You can go around researching keyword activity for this purpose. Keywords will help you narrow down your choices to the ones having potential.
Because at the end of the day, the main reason you’re writing this article is to rank your website. And this won’t be happening if you don’t attract traffic with it.
3. Use Crafty Outlines
Outlines are the fundamental base of any blog post. As mentioned, it helps you create an entire skeleton of your thoughts, which you can then transfer onto a blank paper. Making general outlines will help you cover all bases. And will keep you from getting distracted.
A headline is also an outline. It helps the reader to connect to what’s inside the blog post. Selecting a suitable headline for your blog post is more important and complex than you can think. And that is why you have to be extra crafty so that your reader knows that he won’t get disappointed with what’s inside.
4. Work with Drafts – Killer “How to Write a Blog Post” Strategy
Rome wasn’t built in a day. Not that you can’t write a blog post in a day, but it doesn’t need to work off in the first attempt. You may have to work with drafts. They’ll help you increase the quality of your blog post.
And you’ll realize that every new draft will appear miles ahead of its predecessor. That’s why there is no harm in working a series of drafts, even if you’re all familiar with how to write a blog post.
5. Know Your SEO
Search. Engine. Optimization. Just hearing these words will have told you that we’re at the most crucial stage of your blog post. SEO is a strategy that helps to rank your content within the search algorithms of Google.
Certain healthy tricks like keyword placement, quality content, and backlinking can help you generate more traffic than usual.
Considering the market competition at the moment, there’ll be no doubt in saying that SEO is fundamental for your blog post. That is why you should either consider a professional or get to know it yourself. It will lighten up your analytics and help you build up quickly.
6. Pay Attention to Keywords
Dissecting the SEO, the most critical factor that determines the success of an article is the keywords. Good, detailed keyword research can never prove to be a time waste.
A blog post with keywords divided throughout the post is more likely to rank on higher positions in SERP and attract more organic traffic. There are two ways to do keyword research.
You can think about all the words your audience must be using about the topic. Google the listed terms and confirm the usage.
The second way is to use keyword research tools. Just type in the topic, and the tool will show all the relevant words you can include in your article.
7. Choose a Topic You Care About
You know your exact niche, but brainstorming topic ideas can still be challenging. The only question every SEO writer bangs head against is will my audience find my article worthy enough? The truth is, you can only know the answer after publishing it and seeing the engagement level.
The best way to win the trust of your audience is by writing on a topic you genuinely care about. In other words, nobody is passionate about reading an article if the writer is not passionate about writing it. You should introspect, brainstorm, and come up with your favorite topics.
8. Quality Content
The ever-green phrase “quality over quantity” can be utilized in this scenario. When your audience visits your blog post, they will be looking to absorb as much as they can without wasting their time.
This is why lengthy paragraphs and extended metaphors can bore them up quickly. So, don’t go with the word count. Just stick to maintaining the quality of your content so that it helps out your visitors, just the way you intended it to.
9. Try to Do Better Than Your Competitors
If you want to set your blog apart, you must be aware of your competitors. Before working on a blog post, search the topic and see how others have covered it. Try to find out as many details as possible. This approach will enable you to cover the topic better than your competitors have.
It does not imply that you need to copy their strategy. In fact, copying can be a big turndown. All that you need to do is take inspiration and learn.
10. How to Write a Blog Post: Include Visuals
2023 is a year of visuals. A blog post with a fine blend of images/videos and text is considered the best in the reader’s view. Users find only written paragraphs dull and boring. Because it limits their imagination.
Make sure to add any form of visuals to your post. It can be a picture, a GIF, or a short clip. The media cannot be just anything; it must be closely relevant to the article. Visuals can intrigue the audience’s interest and boost the engagement level.
11. Optimize the Responsiveness of Your Blog Post
Of course, not all your audiences have the same device. People are reading your blog on smartphones, Desktop setups, and tablets. You ensure that all readers have a comfortable user experience on your blog; otherwise, they are not returning.
For this, you can optimize your site so that all content present on the page (visual, text, and other elements) appears finely arranged to the readers. There should be clarity and sequence no matter what the device is.
How to Write a Blog Post: Conclusion
All this article adds up to the topic of how to write a blog post is “research.” The best way of learning is to educate yourself on the necessities.
Every blog post requires research. That is why you should be prepared entirely before starting to write one. You’ll need to know what your audience thinks about the topic and how it can fare with their views.
Without proper research, you’d just be hitting your target with your eyes closed.
