The abbreviation SEO stands for Search Engine Optimization. As the name suggests, it has everything to do with writing an SEO article and how your website shows up on the search engine.
All influential search engines come with an algorithm that helps them filter the best results for their target queries. And by sticking to the basics of that algorithm, you can easily rank your article to your audience.
As soon as this concept was recognized, SEO articles just swept the market. At the moment, the competition has gotten so intense that you can’t just rely on mere luck.
SEO is meant to increase the quality and quantity of your website traffic. It is an organic technique that aims for the best. Have you noticed how reliable sites are the first to show up in your search results?
And as you keep moving down the pages, the quality drop starts making a difference.
SEO article: How SEO Works?
Before getting to the SEO bit, you need to check out how a search engine works. A search engine is based on three primary functions; crawling, indexing, and ranking.
Crawling is when the search engine sends robot spiders to crawl the Internet for new and linkable content. Indexing is where it organizes the crawled content. And ranking comes up with the best order to help answer the searcher’s query.
SEO is all about understanding what your audience needs. You need to know what people are leaning towards. Pick a topic that can compel readers to listen to you.
Your article should answer their questions about the topic rather than confuse it entirely. The quality of writing and the focus outlines are equal beneficiaries of this feat.
An SEO article should have both; On-Page SEO and Off-Page SEO. In other words, it should be trustworthy, not only to users but also to search engines.
Because if you don’t heed the right strategies, you won’t be able to reach your target audience. And if that’s the case, your article will be just another hollow addition to the gigantic pit of the Internet.
So why don’t we nip the problem in the bud? And keep SEO into accounts while writing an article.
Best Practices for Writing an SEO Article
Here are the best practices for writing an SEO article as per the 2023 Guidelines:
1. Focus on Intent Keywords – Essential SEO Article Tactic
Start with some keyword research. You may have a topic in mind, but to relate that topic with what your audience is searching for is the main of this operation.
Look for intent keywords. Add them to your title tags. Meta-descriptions and URLs. Make sure that the keyword is high in demand and less in supply.
2. Come Up with Unique Titles
Your title is everything. It is the first thing your user will read before hopping onto your article. And this is why your SEO article should have a unique and clinging title that attracts your audience from afar.
3. Optimize User Experience
User experience can be about many things. For instance, can they read your article on a mobile or tablet? Is your site responsive? Are your images loading quickly?
How much do your users have to wait before reading the article? These questions have to be answered if you want an optimized article.
4. Utilize the Links
Using link-building and backlinks is another vital step for your SEO article. Don’t be afraid to mention some authoritative backlinks.
Reach out to them and create some links. Search engines like to know how trustworthy your article is when ranking it.
5. Prioritize Quality Content
Don’t bore your audience with unnecessary sidelines. Readers leaving your article midway will contribute as a derailing factor for your ranking. Add a hook to your story and relate to them as much as possible. Quality content is also an SEO technique if observed closely.
6. Organize the Post
Use tags such as H1, H2, H3, and so on. A title followed by the information narrated non-stop attracts no one, even if it is interesting because such posts are lost and unorganized.
Readers do not have the time and energy to sort things independently. They want something that is already all set and ready to be consumed. Thus, you should break a post into many paragraphs, each dedicated heading.
7. Add Visuals
It is the era of visuals, so do not stay behind and choose the media strategy. The best way is to add an image after a certain amount of text. This approach will hook the reader’s interest the moment they lose it.
For example, if your post constitutes 3000 words, add visuals every 700 words. You can add two pictures, one video clip, and one infographic as per your choice.
8. Analyze Your Competitors
Several sites can help you write an SEO article by comparing some top articles for you. You’ll be able to see through the strategies of the sites ranking top on the search results.
This analysis can help you compare your work with the top. And can give you room for improvement.
9. SEO article: Stay Up-to-Date
No matter how good your SEO article looks, you always have room for improvement. So, whenever you feel like implementing a new strategy, feel free to do so. Regularly updating your article will help it look more relatable to the audience.
10. Stay Within the Boundary of Your Niche
The most significant error an SEO blog can suffer is the shattered focus. In the spirit of covering it all and giving the audience every single thing they need to know about a niche, bloggers distract from the primary goal. The truth is readers are smart in analyzing the value of a blog.
They can not only read between the lines but can also subtly point out where you went derailing.
For example, if your blog is about English Literature, your audience is not on your posts for humor or statistical report. So, before you finalize your content, ask this question: how does it relate to my domain? What value does it bring to someone curious about this topic?
11. SEO article: Cover Everything Your Target Audience Needs to Know
The main goal of any blog is to interest as wider audiences as possible. It is pretty obvious, but practically doing it is tricky. You need to write about every aspect, potential topic, FAQs, and everything that appeals to your target users. Moreover, it is not mandatory to stay limited to the products and services.
You can expand your focus to popular opinions, expert talk, personal advice, etc. Make sure that your content offers infotainment, i.e., entertainment + information.
12. Attract Users from Social Media Networks
Social media can prove to be a helpful tool in boosting your reach. The best SEO practice is representing your brand on different social media networks. Thus, each time you upload a new post, share it on all platforms. This approach will help you grow better and attract users in all ways possible.
13. Analyze Your Strategy
Following best SEO practices without finding out which one is working for you and which one is not is no use. You need to keep a constant eye on the results of your efforts.
Track your progress on Google Analytics. Analyze the average time users spend on a page, engagement rate, and bounce rate.
Then, examine your strategy keeping in view the results, and find out what works the best for you. It will enable you to improve your blog for the better.
SEO Article: Conclusion
Not everyone is a professional in optimization. So, if you feel like the work’s too much now, you can stick with the basics. Even the tiny SEO practices will help your article considerably.
But coming up with articles with no basic SEO is just a missed opportunity. If you’re going with the work anyway, the suggestion will be to cover some miles, if not all the way.
